The Blue Room’s Services

The Blue Room specialises in attracting, engaging and retaining customers for our clients’ shopping centres. Our services in special events management are conducted in the same professional manner.

Shopping centre marketing

The Blue Room manages the complete marketing, promotional and advertising strategies of shopping centres. Our objectives are to:

  • Present our clients’ shopping centres to shoppers as their ultimate centre of choice
  • Increase customer spend
  • Increase customer footfall
  • Build customer loyalty
  • Nurture customers

The process

We start off by conducting a thorough research campaign, and then proceed to devise a dynamic marketing strategy suited to our client’s specific needs and targeted to their customers’ wants.

These services include:

Communication and coordination

  • Compiling and presenting monthly reports to the landlord
  • Regular tenant visits, keeping tenants informed of marketing activities and gaining their support in various activities. Each tenant receives a monthly tenant newsletter, and memorandums pertaining to the marketing campaigns and the monthly activities executed
  • Negotiating the best offers between clients and suppliers
  • Soliciting sponsorship where applicable
  • Negotiating free publicity with the media
  • Coordinating all printing, media and activity bookings
  • Coordinating all activities (We are always present at the centre on the day of activities)

Brand building and advertising

  • Running research campaigns
  • Facilitating the design of all branded material
  • Facilitating website development
  • Facilitating radio campaigns

In-house design studio

Our in-house team of talented designers and top consultant copywriters enable us to deliver work of uncompromising quality. By setting your brand apart, we are setting ourselves apart as a communication company of the highest calibre. Our designers produce their magic using the latest technology to the industry’s ever-evolving specifications.

Special events management

The Blue Room manages the complete planning, budgeting, promotion and advertising strategy to make your special event an absolute success.

The process

After meeting with our client, we brainstorm in our bustling studio to conceptualise exciting and innovative ideas. These are then formulated into an effective strategy that optimises our client’s objective, input and budget.

With years of experience in the shopping centre and events industry, we are able to draw on an extensive database, including the best service providers, media contacts and experts in our field.

Special events services we offer includes launches, special events, corporate & private functions.