Shopping centre marketing

The Blue Room manages the complete marketing, promotional and advertising strategies of
shopping centres.
Our objectives are to present our clients’ shopping centres to shoppers as their ultimate centre of choice
Increase customer spend | Increase customer footfall | Build customer loyalty

The process
We start off by conducting a thorough research campaign, and then proceed to devise a dynamic marketing strategy suited to our client’s specific needs and targeted to their customers’ wants.

These services include:

Communication and coordination
Compile and present monthly reports to the landlord | Regular tenant visits, keeping tenants informed of marketing activities and gaining their support in various activities | A monthly tenant newsletter, and memorandums pertaining to the marketing campaigns and the monthly activities executed | Negotiate the best offers between clients and suppliers | Solicit sponsorship where applicable | Negotiate free publicity with the media | Coordinate all print, media and activity bookings | We are always present with the execution

Brand building and advertising
Run research campaigns | Facilitate design | Facilitate website development | Facilitating radio campaigns

In-house design studio
Our in-house team of talented designers and top consultant copywriters enable us to deliver work of uncompromising quality. By setting your brand apart, we are setting ourselves apart as a communication company of the highest calibre. Our designers produce their magic using the latest technology to the industry’s ever-evolving specifications.