It’s no secret that social media has transformed how businesses communicate with their customers. As the digital landscape continues to evolve, the importance of having a strong social media presence ...
Small and Medium-sized Enterprises (SMEs) often underestimate the impact of social media. It's more than just a platform for sharing cat videos; it's a powerful tool to connect with your ...
Social media is a powerful tool for brands. It allows you to connect with your target audience, build brand awareness, and drive sales. However, many brands make common mistakes that ...
The way we shop is constantly evolving, and social media is playing an increasingly important role. This trend, known as social commerce, is transforming the online shopping experience by blurring ...
With the aftereffects of the Coronavirus pandemic, the main topic on everyone’s lips is digitising your business – just go online! But that’s easier said than done. With the acceleration ...
Jono Duguid, Digital Marketing Specialist at The Blue Room shares insights into what digital marketing trends we can expect this year. 2020 – dubbed “the year of great vision” both ...
It goes without saying that in today’s world a non-profit must be present and active on social media networks. The most prominent social media platform, without a doubt, remains Facebook. ...
Having a social media presence is crucial in this day and age. In fact, according to research done by Sprout consumers are 57.5% more likely to buy from a brand ...
Jono Duguid, Digital Marketing Specialist at The Blue Room shares insights into what digital marketing trends we can expect this year. 2019 is going to be a big year for ...
Most people are familiar and have played around in the realm of ephemeral content on their personal social media profiles, even if they’ve never seen or heard of the term ...
In a country where mobile data is extremely expensive, social media marketers are constantly walking a tightrope between posting content rich posts with either pictures and videos to make it ...
The importance of hashtags on Instagram often gets overlooked by organizations, mainly because they are not used effectively or efficiently, thus missing out on the benefits that they present. Some ...