In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...
When South Africa experiences electricity load shedding, everyone is affected, not least business. In fact, the cost of the latest wave of load shedding was predicted to cost our ...
Traditionally January and February are known as being quiet months in the retail industry, as customers are typically recovering from their festive season expenses. This year South Africans aren’t merely ...
In 2017 many shopping centres saw shoppers breaking down doors to be first in-store at major retailers, customers staying up all night to be the first to check out their ...
Many businesses are relying on traditional marketing tactics to drive their businesses. There’s nothing wrong with doing so; traditional marketing is named so because it is a collection of tried ...
In a country where mobile data is extremely expensive, social media marketers are constantly walking a tightrope between posting content rich posts with either pictures and videos to make it ...
South Africa’s current economic status impacts all of us. The drought, tax increase and rising petrol prices have forced us to reconsider our spending. Gone are the days where we ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...
Mouse clicks, direct mailers and SMS campaigns are great ways to drive business to your retail business, but there's still only one time-tested way to help ensure success: get customers ...
The importance of hashtags on Instagram often gets overlooked by organizations, mainly because they are not used effectively or efficiently, thus missing out on the benefits that they present. Some ...
I often find myself bewildered at how so few companies, organizations, and businesses do not have a digital marketing strategy – especially, when it comes to their social media. In ...