In today’s fast-paced business environment, it’s essential to have a well-thought-out marketing strategy that aligns with your goals. Whether you’re a startup or a well-established brand, a strategic marketing ...
As an entrepreneur, your vision and passion are the fuel that propels your business forward. But in a crowded marketplace, how do you make your brand stand out? How do ...
In today's digital age, consumers crave authenticity and connection. Putting a face to your brand is no longer a luxury; it is a necessity. By showcasing your team, you are ...
A brand refresh can be like a breath of fresh air for your business. It injects new energy, keeps you relevant in an ever-changing market, and reminds your customers why ...
In the age of automation, algorithms, and endless data streams, it's easy to get lost in the digital marketing maze. We're bombarded with targeted ads, personalised recommendations, and perfectly curated ...
Marzaan Smith, Account Executive at The Blue Room, shares her insights into how you can go the extra mile in your business to encourage your customers to return. 2020 has ...
Maxine Teixeira, Account Executive at The Blue Room, shares her research and insights into why you need to develop your business to coincide with modern times. The Fourth Industrial Revolution ...
Andreana Holmes, CEO of The Blue Room, shares the company's research and insights into what will bring shoppers back the shopping centres post-lockdown. We engaged with 117 consumers to determine ...
Annuschka du Preez, Account Executive at The Blue Room, shares her research and insights into why you, as a small business owner, should adapt your business strategy to the post-covid ...
In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...
Traditionally January and February are known as being quiet months in the retail industry, as customers are typically recovering from their festive season expenses. This year South Africans aren’t merely ...
From 1-26 December shoppers at Table Bay Mall can get ready for something extra special and exciting, as the 21st century and festive season come together in an all-new fun ...