Marzaan Smith, Account Executive at The Blue Room, shares her insights into how you can go the extra mile in your business to encourage your customers to return. 2020 has ...
Maxine Teixeira, Account Executive at The Blue Room, shares her research and insights into why you need to develop your business to coincide with modern times. The Fourth Industrial Revolution ...
Andreana Holmes, CEO of The Blue Room, shares the company's research and insights into what will bring shoppers back the shopping centres post-lockdown. We engaged with 117 consumers to determine ...
Annuschka du Preez, Account Executive at The Blue Room, shares her research and insights into why you, as a small business owner, should adapt your business strategy to the post-covid ...
In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...
Traditionally January and February are known as being quiet months in the retail industry, as customers are typically recovering from their festive season expenses. This year South Africans aren’t merely ...
From 1-26 December shoppers at Table Bay Mall can get ready for something extra special and exciting, as the 21st century and festive season come together in an all-new fun ...
In 2017 many shopping centres saw shoppers breaking down doors to be first in-store at major retailers, customers staying up all night to be the first to check out their ...
Many businesses are relying on traditional marketing tactics to drive their businesses. There’s nothing wrong with doing so; traditional marketing is named so because it is a collection of tried ...
Design starts with a blank page, but it should not necessarily end with a full one. White space, or negative space, is a fundamental design element that improves both the ...
South Africa’s current economic status impacts all of us. The drought, tax increase and rising petrol prices have forced us to reconsider our spending. Gone are the days where we ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...