In 2017 many shopping centres saw shoppers breaking down doors to be first in-store at major retailers, customers staying up all night to be the first to check out their ...
Many businesses are relying on traditional marketing tactics to drive their businesses. There’s nothing wrong with doing so; traditional marketing is named so because it is a collection of tried ...
Design starts with a blank page, but it should not necessarily end with a full one. White space, or negative space, is a fundamental design element that improves both the ...
South Africa’s current economic status impacts all of us. The drought, tax increase and rising petrol prices have forced us to reconsider our spending. Gone are the days where we ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...
We have seen brands come-and-go and campaigns come-and-go, but do you ever sit and ponder to yourself, why are they gone? Probably because they didn’t understand or research their target ...
A case study from April 2018 of a Facebook Competition Campaign for Sun Valley Mall – created and managed by The Blue Room – for client, Shoprite Property Holdings. Client ...
"In a shopping centre facing the mountain, was the seed of career growth sown. As an acorn to an oak tree this student has solidly grown." An eight to twelve ...
A case study from April 2018 of an awareness campaign for Habitat Centre @ the mall - created and managed by The Blue Room - for client, Ipic Property Group. ...
Mouse clicks, direct mailers and SMS campaigns are great ways to drive business to your retail business, but there's still only one time-tested way to help ensure success: get customers ...