Design starts with a blank page, but it should not necessarily end with a full one. White space, or negative space, is a fundamental design element that improves both the ...
In a country where mobile data is extremely expensive, social media marketers are constantly walking a tightrope between posting content rich posts with either pictures and videos to make it ...
South Africa’s current economic status impacts all of us. The drought, tax increase and rising petrol prices have forced us to reconsider our spending. Gone are the days where we ...
Logo noun a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc. One of the most important elements of a company’s identity ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...
We have seen brands come-and-go and campaigns come-and-go, but do you ever sit and ponder to yourself, why are they gone? Probably because they didn’t understand or research their target ...
One of things that can negatively affect a company’s returns is something that is often overlooked: the company website. Far too often company websites are either out of date; or ...
Mouse clicks, direct mailers and SMS campaigns are great ways to drive business to your retail business, but there's still only one time-tested way to help ensure success: get customers ...
The importance of hashtags on Instagram often gets overlooked by organizations, mainly because they are not used effectively or efficiently, thus missing out on the benefits that they present. Some ...
Trends in graphic design and advertising are constantly changing, depending on the economic environment and the social commentary taking place in the world around us. For any design to be ...
I often find myself bewildered at how so few companies, organizations, and businesses do not have a digital marketing strategy – especially, when it comes to their social media. In ...