The design landscape is constantly evolving, and staying ahead of the curve is essential for creating visually stunning and impactful work. At The Blue Room, we're passionate about pushing the ...
A brand refresh can be like a breath of fresh air for your business. It injects new energy, keeps you relevant in an ever-changing market, and reminds your customers why ...
Many dramatic changes have taken place in the world over the past year, with a clear impact on the fields of branding and graphic design. Branding has had to adapt ...
Most people get confused with the meaning of rebranding and brand refresh. Rebranding is changing the company’s entire identity, moving it into a different direction, whereas a brand refresh is ...
Melanie Evert, Art Director at The Blue Room, shares her insight on why a brand needs to communicate effectively. “Mommy, look at what I made for you!” As a parent ...
Jana Visagie, Graphic Designer at The Blue Room, shares her insights into the logo design trends we can expect to see this year. When starting a new business, one of ...
Saying less – and using imagery – can have a great impact on your consumers. Visual marketing focuses on using unique and relevant images, paired with specific design elements to ...
Melanie Evert, Art Director at The Blue Room shares insights into what graphic design trends we can expect this year. We live in extraordinary times. With the growing accessibility of ...
Not only is the world of graphic design always on the move, technology is also changing rapidly. One of the most important reasons why designers need to keep up-to-date with ...
Design starts with a blank page, but it should not necessarily end with a full one. White space, or negative space, is a fundamental design element that improves both the ...
Logo noun a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc. One of the most important elements of a company’s identity ...
We have seen brands come-and-go and campaigns come-and-go, but do you ever sit and ponder to yourself, why are they gone? Probably because they didn’t understand or research their target ...