In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...
When South Africa experiences electricity load shedding, everyone is affected, not least business. In fact, the cost of the latest wave of load shedding was predicted to cost our ...
Traditionally January and February are known as being quiet months in the retail industry, as customers are typically recovering from their festive season expenses. This year South Africans aren’t merely ...
In 2017 many shopping centres saw shoppers breaking down doors to be first in-store at major retailers, customers staying up all night to be the first to check out their ...
Many businesses are relying on traditional marketing tactics to drive their businesses. There’s nothing wrong with doing so; traditional marketing is named so because it is a collection of tried ...
Interning can be a nerve-racking experience, as you, the student, steps into a new working environment with numerous professionals observing you. You need to have a level of professionalism, yet ...
South Africa’s current economic status impacts all of us. The drought, tax increase and rising petrol prices have forced us to reconsider our spending. Gone are the days where we ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...
A case study from April 2018 of a Facebook Competition Campaign for Sun Valley Mall – created and managed by The Blue Room – for client, Shoprite Property Holdings. Client ...
"In a shopping centre facing the mountain, was the seed of career growth sown. As an acorn to an oak tree this student has solidly grown." An eight to twelve ...
A case study from April 2018 of an awareness campaign for Habitat Centre @ the mall - created and managed by The Blue Room - for client, Ipic Property Group. ...
Mouse clicks, direct mailers and SMS campaigns are great ways to drive business to your retail business, but there's still only one time-tested way to help ensure success: get customers ...