Most people get confused with the meaning of rebranding and brand refresh. Rebranding is changing the company’s entire identity, moving it into a different direction, whereas a brand refresh is ...
South African property development and services company, Eris Property Group (Pty) Ltd, have made history launching South Africa’s first ever bilingual shopping centre websites with chatbots. The websites, conceptualised, designed and ...
With the aftereffects of the Coronavirus pandemic, the main topic on everyone’s lips is digitising your business – just go online! But that’s easier said than done. With the acceleration ...
Maxine Teixeira, Account Executive at The Blue Room, shares her research and insights into why you need to develop your business to coincide with modern times. The Fourth Industrial Revolution ...
Melanie Evert, Art Director at The Blue Room, shares her insight on why a brand needs to communicate effectively. “Mommy, look at what I made for you!” As a parent ...
Andreana Holmes, CEO of The Blue Room, shares the company's research and insights into what will bring shoppers back the shopping centres post-lockdown. We engaged with 117 consumers to determine ...
Annuschka du Preez, Account Executive at The Blue Room, shares her research and insights into why you, as a small business owner, should adapt your business strategy to the post-covid ...
Maryke Hansen, Design Studio Coordinator at The Blue Room, shares her research and insights into working remotely, as well as the pros and cons thereof. I won’t go into detail ...
Jana Visagie, Graphic Designer at The Blue Room, shares her insights into the logo design trends we can expect to see this year. When starting a new business, one of ...
Jono Duguid, Digital Marketing Specialist at The Blue Room shares insights into what digital marketing trends we can expect this year. 2020 – dubbed “the year of great vision” both ...
It goes without saying that in today’s world a non-profit must be present and active on social media networks. The most prominent social media platform, without a doubt, remains Facebook. ...
In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...