Being in an agency environment where creatives have to constantly think of new, fresh and trendy concepts is fantastic. A creative’s work space is incredibly important, as it has the ...
Most people are familiar and have played around in the realm of ephemeral content on their personal social media profiles, even if they’ve never seen or heard of the term ...
Many businesses are relying on traditional marketing tactics to drive their businesses. There’s nothing wrong with doing so; traditional marketing is named so because it is a collection of tried ...
Design starts with a blank page, but it should not necessarily end with a full one. White space, or negative space, is a fundamental design element that improves both the ...
Interning can be a nerve-racking experience, as you, the student, steps into a new working environment with numerous professionals observing you. You need to have a level of professionalism, yet ...
In a country where mobile data is extremely expensive, social media marketers are constantly walking a tightrope between posting content rich posts with either pictures and videos to make it ...
South Africa’s current economic status impacts all of us. The drought, tax increase and rising petrol prices have forced us to reconsider our spending. Gone are the days where we ...
Logo noun a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc. One of the most important elements of a company’s identity ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...
We have seen brands come-and-go and campaigns come-and-go, but do you ever sit and ponder to yourself, why are they gone? Probably because they didn’t understand or research their target ...
A case study from April 2018 of a Facebook Competition Campaign for Sun Valley Mall – created and managed by The Blue Room – for client, Shoprite Property Holdings. Client ...
One of things that can negatively affect a company’s returns is something that is often overlooked: the company website. Far too often company websites are either out of date; or ...