Logo noun a symbol or other small design adopted by an organisation to identify its products, uniform, vehicles, etc. One of the most important elements of a company’s identity ...
When it comes to the shopping behaviour of females, there are similarities shared among all South African women: 56% of women are in control of the household finances and more ...
We have seen brands come-and-go and campaigns come-and-go, but do you ever sit and ponder to yourself, why are they gone? Probably because they didn’t understand or research their target ...
A case study from April 2018 of a Facebook Competition Campaign for Sun Valley Mall – created and managed by The Blue Room – for client, Shoprite Property Holdings. Client ...
One of things that can negatively affect a company’s returns is something that is often overlooked: the company website. Far too often company websites are either out of date; or ...
"In a shopping centre facing the mountain, was the seed of career growth sown. As an acorn to an oak tree this student has solidly grown." An eight to twelve ...
A case study from April 2018 of an awareness campaign for Habitat Centre @ the mall - created and managed by The Blue Room - for client, Ipic Property Group. ...
Mouse clicks, direct mailers and SMS campaigns are great ways to drive business to your retail business, but there's still only one time-tested way to help ensure success: get customers ...
The importance of hashtags on Instagram often gets overlooked by organizations, mainly because they are not used effectively or efficiently, thus missing out on the benefits that they present. Some ...
Trends in graphic design and advertising are constantly changing, depending on the economic environment and the social commentary taking place in the world around us. For any design to be ...
I often find myself bewildered at how so few companies, organizations, and businesses do not have a digital marketing strategy – especially, when it comes to their social media. In ...
Company culture is the personality of a company. It defines the environment in which employees’ work, allowing a team to either excel, or to be suppressed; as well as individual team ...