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Facebook for NGO and NPOs

Facebook for Non Profit Organizations & NGOs

by Juben Matthee
It goes without saying that in today’s world a non-profit must be present and active on social media networks. The most prominent social media platform, without a doubt, remains Facebook. ...
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Consumer Behaviour - The Blue Room - retail marketing communications

Three consumer behaviour tips to increase consumer spending in retail

by Carlyn Hannie
In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...
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Combat Load Shedding - The Blue Room - cape town marketing communications

Combat load shedding and its effect on your business

by Adéle Schultz
 When South Africa experiences electricity load shedding, everyone is affected, not least business. In fact, the cost of the latest wave of load shedding was predicted to cost our ...
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Converting Facebook traffic to foot traffic - The Blue Room

3 simple steps to convert Facebook traffic to foot traffic

by Juben Matthee
Having a social media presence is crucial in this day and age. In fact, according to research done by Sprout consumers are 57.5% more likely to buy from a brand ...
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Visual Marketing - The Blue Room - graphic design branding corporate design

Say less – the key to visual marketing

by Melanie Reyneke
Saying less – and using imagery – can have a great impact on your consumers. Visual marketing focuses on using unique and relevant images, paired with specific design elements to ...
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Elections Effect on Retail - The Blue Room

SA’s general election 2019; good or bad news for retailers?

by Annuschka du Preez
Traditionally January and February are known as being quiet months in the retail industry, as customers are typically recovering from their festive season expenses. This year South Africans aren’t merely ...
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Digital Marketing Trends 2019 - The Blue Room

Digital Marketing Trends: 2019

by Jono Duguid
Jono Duguid, Digital Marketing Specialist at The Blue Room shares insights into what digital marketing trends we can expect this year. 2019 is going to be a big year for ...
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Graphic Design Trends 2019 - The Blue Room

Graphic Design Trends: 2019

by Melanie Evert
Melanie Evert, Art Director at The Blue Room shares insights into what graphic design trends we can expect this year. We live in extraordinary times. With the growing accessibility of ...
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Augmented Reality (AR) Santa - Table Bay Mall - The Blue Room

Festive App with Augmented Reality Santa – a first for a South African mall

by The Blue Room
From 1-26 December shoppers at Table Bay Mall can get ready for something extra special and exciting, as the 21st century and festive season come together in an all-new fun ...
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Breast Cancer Awareness - The Blue Room

Interview with a breast cancer survivor

by Maryke Hansen
October is Breast Cancer Awareness Month – an initiative supported by The Blue Room. Breast cancer is a reality and the statistics are shocking. In support of this initiative, we ...
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Graphic Design Trends - The Blue Room Marketing Communications Agency

How to stay on top of graphic design trends

by Melanie Reyneke
Not only is the world of graphic design always on the move, technology is also changing rapidly. One of the most important reasons why designers need to keep up-to-date with ...
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Black Friday Loading - The Blue Room

Black Friday is loading…

by Carlyn Hannie
In 2017 many shopping centres saw shoppers breaking down doors to be first in-store at major retailers, customers staying up all night to be the first to check out their ...
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the blue room marketing and communications

The Blue Room is a full-service boutique marketing and communications agency based in Cape Town offering through-the-line integrated marketing solutions.

The Blue Room is a Level 4 BBBEE contributor.

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Call us:
+27 (0) 21 553 0315

Email us:
info@theblueroom.co.za

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Unit 3, Second Floor, Block D
Sable Square
Cnr Bosmandsam and Ratanga Road
Milnerton
7441

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