It goes without saying that in today’s world a non-profit must be present and active on social media networks. The most prominent social media platform, without a doubt, remains Facebook. ...
In retail, one of the key objectives is to acquire new shoppers and key to this is to have a good understanding of consumer behaviour. The better you understand the ...
When South Africa experiences electricity load shedding, everyone is affected, not least business. In fact, the cost of the latest wave of load shedding was predicted to cost our ...
Having a social media presence is crucial in this day and age. In fact, according to research done by Sprout consumers are 57.5% more likely to buy from a brand ...
Saying less – and using imagery – can have a great impact on your consumers. Visual marketing focuses on using unique and relevant images, paired with specific design elements to ...
Traditionally January and February are known as being quiet months in the retail industry, as customers are typically recovering from their festive season expenses. This year South Africans aren’t merely ...
Jono Duguid, Digital Marketing Specialist at The Blue Room shares insights into what digital marketing trends we can expect this year. 2019 is going to be a big year for ...
Melanie Evert, Art Director at The Blue Room shares insights into what graphic design trends we can expect this year. We live in extraordinary times. With the growing accessibility of ...
From 1-26 December shoppers at Table Bay Mall can get ready for something extra special and exciting, as the 21st century and festive season come together in an all-new fun ...
October is Breast Cancer Awareness Month – an initiative supported by The Blue Room. Breast cancer is a reality and the statistics are shocking. In support of this initiative, we ...
Not only is the world of graphic design always on the move, technology is also changing rapidly. One of the most important reasons why designers need to keep up-to-date with ...
In 2017 many shopping centres saw shoppers breaking down doors to be first in-store at major retailers, customers staying up all night to be the first to check out their ...