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Case Study: Be Sweet and Have a Heart @ Habitat

by Adéle Schultz
A case study from April 2018 of an awareness campaign for Habitat Centre @ the mall - created and managed by The Blue Room - for client, Ipic Property Group.   ...
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Marketing - Increasing Foot Traffic

7 ways to increase foot traffic in retail

by Allan Young
Mouse clicks, direct mailers and SMS campaigns are great ways to drive business to your retail business, but there's still only one time-tested way to help ensure success: get customers ...
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instagram-hashtags-importance

Instagram hashtags: their benefits and using them effectively

by Juben Matthee
The importance of hashtags on Instagram often gets overlooked by organizations, mainly because they are not used effectively or efficiently, thus missing out on the benefits that they present. Some ...
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Graphic Design - Fonts and Typography - The Blue Room

What The Font: the importance of typography in graphic design

by Chase Liebenberg
Trends in graphic design and advertising are constantly changing, depending on the economic environment and the social commentary taking place in the world around us. For any design to be ...
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Digital Marketing - Social Media Strat

Misconceptions about social media strategies and why every business needs one

by Jono Duguid
I often find myself bewildered at how so few companies, organizations, and businesses do not have a digital marketing strategy – especially, when it comes to their social media. In ...
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company culture workplace

What is company culture and how does it impact the workplace?

by Andreana Holmes
Company culture is the personality of a company. It defines the environment in which employees’ work, allowing a team to either excel, or to be suppressed; as well as individual team ...
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the blue room marketing and communications

The Blue Room is a full-service boutique marketing and communications agency based in Cape Town offering through-the-line integrated marketing solutions.

The Blue Room is a Level 4 BBBEE contributor.

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Call us:
+27 (0) 21 553 0315

Email us:
info@theblueroom.co.za

Visit us:
Unit 3, Second Floor, Block D
Sable Square
Cnr Bosmansdam and Ratanga Road
Milnerton
7441

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